ThatвЂ™s about it for the Trinidad James story. The single quickly went gold, Trinidad was signed to Def Jam a $2 million deal and released a remix to вЂњAll Gold EverythingвЂќ featuring Atlanta superstars 2 Chainz, T.I., and Young Jeezy. Trinidad JamesвЂ™ debut single вЂњAll Gold EverythingвЂќ peaked at number 36 on the Billboard Hot 100 and hit the top 10 on the Hot R&B/Hip-Hop Songs and Hot Rap Songs charts. ItвЂ™s a scenario weвЂ™ve talked about before вЂ“ would you rather be a rapper who blew up really quickly and signed to major label or a rapper who took years to build up a fanbase? One of them is Trinidad James, the other is Kevin Gates. I donвЂ™t want no handouts, I want to get it out the mud. I listened to Birdman talk about how it got it out the mud and how it took him 20 years to build his brand.

So how did he do it? Well itвЂ™s what Stop The Breaks has been talking about for ages now вЂ“ the main focus for artists these days should be in building a loyal fanbase that will support them for the long haul. Gates sold more than Wiz Khalifa and Macklemore вЂ“ Khalifa sold 64,000 units, This Unruly Mess IвЂ™ve Made sold 61,000 two rappers who are arguably more known and have had bigger commercial success than him.Дespite his edgy, street-oriented music Gates managed to debut behind one of the biggest pop singers in the world. Powered by two singles вЂ“ вЂњReally ReallyвЂќ and and the Billboard hit вЂњ2 PhonesвЂќ (GatesвЂ™ highest charting song to date) вЂ“ Islah sold 112,143 equivalent album units with 90,000 copies sold in its first-week. So when I heard that Kevin GatesвЂ™ debut album, Islah, debuted at number 2 on the Billboard 200, just behind RihannaвЂ™s Anti, I guess I was surprised, but not really. With an incredible ability to blend melodic hooks with intricate lyricism over hard-hitting production, Gates always had the potential to cross over to the mainstream without compromising his sound.

A proud outsider whose records are light on features and star producers, Gates doesnвЂ™t fit neatly into any single sound or scene-but considering his stellar track record and consistent evolution, that status seems to suit him perfectly fine.All I can do is make the best music I can make today, who cares about whatвЂ™s going to happen tomorrow.ДЄfter a breakout year in 2013, where he established himself as one of the best up-and-coming rappers in the game with the one-two punch combo of The Luca Brasi Story and Stranger Than Fiction, Gates kept the dope records coming. 2 on the Billboard 200, and singles like вЂњ2 PhonesвЂќ and вЂњReally ReallyвЂќ could be heard pumping out of block-shaking car stereos across the country.

By the time of his 2016 debut album, Islah, a ferocious showcase of rapping virtuosity, his sales finally caught up with his artistry, reaching No. The key to his rise was his blend of forceful storytelling and sneaky musicality-on verses, GatesвЂ™ baritone bark conveys urgency with every syllable, but he also sings with an instinctive feel for melodic hooks (see 2014вЂ™s вЂњGreat ExampleвЂќ). Born in 1986 and raised in Baton Rouge, his career developed in fits and starts as legal troubles derailed his regional momentum, but beginning with 2013вЂ™s The Luca Brasi Story, he released a string of mixtapes that steadily elevated his profile. 'Sometimes in a personвЂ™s life, they can be their biggest obstacle,вЂќ he told Apple Music near the release of his 2019 album IвЂ™m Him, and his records document that struggle with intensity. The essence of Kevin GatesвЂ™ music is conflict-in his songs, heвЂ™s at war with the law, those who would betray him, and, above all, himself.

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